Fast-casual chain Zaxby’s kicked off a TikTok Coinbase User List activation timed to coincide with Random Acts of Kindness Day on Feb. 17, according to a company announcement. The challenge looks to inspire acts of kindness via a hashtag challenge on Coinbase User List TikTok. The brand’s videos on the platform and across social media feature Zaxby’s mascot Big Z taking part by putting money in random people’s parking meters, among other things. Zaxby’s chose to focus its efforts on TikTok because of.
The platform’s visual storytelling style and Coinbase User List younger audience, said CMO Joel Bulger. Random Acts of Kindness Day was created in 1995 to “inspire people to practice kindness and to ‘pass it on’ to others,” per the company Coinbase User List announcement. Dive Insight: Zaxby’s looks to tap into continued interest around TikTok with its effort, offering some lighthearted fun at a time when many consumers are seeking kindness and connection as the coronavirus pandemic persists after nearly a year in the U.S.
TikTok is an excellent channel for visual storytelling and connecting with our younger audience, so we thought it would be perfect for Coinbase User List sharing positivity and inspiring kindness on Random Acts of Kindness Day,” Bulger said. After facing a possible ban by the Trump administration, the social video platform seems to be out of the woods as the Biden administration does not seem to have it high on its list of priorities. The shift will likely lead to the app’s continued status as a key platform for reaching younger consumers who are difficult to reach through other channels.