Popularity because they are easy and accessible. After all, it is much easier to listen to a message. Multitasking is also much easier with podcasts. Podcast figures According to Podcasts Insights , there are more than 2 million podcasts and more than 48 million episodes worldwide. Research by Markteffect shows that approximately 6.3 million Dutch people aged 16 and older sometimes listen to a podcast, mainly via Spotify (47%) and YouTube (42%).
Ten Dutch people listen to at least one executive list podcast a month and podcasts about specialized topics are doing well. The offer is growing fast. This is probably because more and more companies are opting for the podcast as a content form. For example, Ahold Delhaize launched its own podcast last month. Podcasts provide connection Podcasts provide more engagement than a written text because it feels more intimate. It can even create a bond. Some listeners may feel that they are listening.
Close acquaintance. The public is more likely to listen to an episode of a podcast as opposed to a program on the radio. Believe it or not, podcasts also increase visibility . If you use the right keywords, you can find your podcast on Google. In addition, you can refer to your podcast in a post on social media and others can share this post with their audience. This increases your reach and attracts more website visitors and listeners. If you want to connect with your audience and provide.