Principles di Why a chatbot is ideal for recruitment & HR ma Imagine that some product groups are returned more often than others. For a clothing party, for example, it will be very annoying if many more shirts are returned online than sweaters. Ideally, you want to invest your online marketing budget mainly in the sale of sweaters. However, Google Ads itself will not see that some product groups are being returned. The system does not understand that these are in fact less interesting than other product groups. By measuring returns in Google Ads , the algorithm can take into account the campaigns/ad groups/keywords that have more returns and more importantly, which users are returning.
As a result, the algorithm will bid less aggressively on products/search terms/users that have a higher return rate . What should your content reach and with whom? During Frank watching's Content Conference , quite a few speakers revealed their secrets Fax Number List behind successful content. It is not news that you can sell a product or service with good content. That is why I would like to list 5 striking objectives that are slightly different from (direct) sales, but that you can achieve by using content smartly.
Increasing employee engagement An organization stands or falls with its employees. Are they satisfied, loyal and involved? If the answer is 'no', then there is work to be done and if the answer is 'yes', there is still room for improvement! Increasing the involvement of your employees, employee engagement, can be done with content, among other things. By involving employees in content and implementing the core values of the organization, Presenter was able to involve employees from across the organization in its content marketing activities.