Sarah Kennedy has had a phenomenal career thus far—and she’s just getting started. Now 90 days into leading the charge as Marketo’s CMO, Sarah speaks Special leads about what has surprised her, what CMOs can do to make the most of 2018, and how early-career marketers can get on the right track to be a CMO in the future. Q: How has your career prepared you for Special leads the role that you have now? I don’t know that you can enter any job and ever feel adequately prepared.
During the last few years of the ten total I spent in my career at Special leads Sabre, I built the enterprise marketing discipline in our hospitality business from the ground up and led the business’s growth upmarket, just like Marketo is doing right now. I bring that Special leads experience—knowing what works, what doesn’t, and what’s fundamentally different about selling into global enterprises, and how to invest in marketing to accelerate growth Special leads in that segment surgically.
I approach most situations thinking about how we can do Special leads a few things really well instead of doing all of the things as well as circumstances or resources will allow. And I believe in doubling down on the handful of investments that can truly make a difference. Q: What Special leads surprised you most about your first 90 days at Marketo? Marketo has been through a lot of change in the last year, including losing leaders across the team who had historically been key players in the early