5 Ways Audience Research Helps You Customize Your Landing Pages By Josh Gallant on August 6th, 2021 in Landing Page Optimization | Be the first to comment Before you can accomplish your goals, you’ve gotta help your audience accomplish theirs. Makes sense, right? But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. It’s no wonder visitors aren’t clicking on that CTA.
Building a landing page that converts like crazy shouldn’t be left up to chance—it’s the result of using detailed information about your audience to create a persuasive combination of copy and imagery. The key to converting visits on your landing page? Audience research. “How Can I Make Sure I Appeal to Every Customer Demographic?” Marketers are often taught that if you’re talking to everyone, then you’re talking to no one. It’s true! A one-size-fits-all approach buy email list to your campaigns will never be as effective as one that’s both specific and highly relevant to your prospective customers and their needs.
buy email list
For example, your company might be selling a SaaS product and dump your customers into buckets marked “marketers,” “founders,” and “business owners.” But so much opportunity is lost from this approach! Demographic segmentation can be a stronger starting point that can make your landing page strategy more specific. Think about how their location, age, and place of employment might help you personalize your messaging and tighten your advertising efforts. On the page below, for instance, the location might not be as targeted, but other demographics like age, family status, and gender were clearly used to appeal to a specific persona (type of person).