The Internet Marketing Trends for 2022 What are the key online marketing trends for this year? Some of the trends I describe below are new, others are developments that I have also mentioned in recent years and that are still ongoing. 1. Automation, AI and Machine Learning In the coming years, some say we will see artificial intelligence continue to grow into the most transformative technology mankind has ever known. Sunder Pecha (CEO of Google) calls the development of artificial intelligence (AI) as a species even bigger than that of fire or electricity.
An ambitious statement. But given that AI is already being used to help tackle climate change, explore space, and actually affect all industries, the rationale for that statement is certainly there. The actual impact of a situation in which machines increasingly make decisions is still difficult to visualize. Decision-making can potentially take place job function email list much faster and more accurately than if it is done by humans. At the same time, logically, many critical questions about this development are also being asked, which we cannot all answer yet. Quote from Sunder Pacher. Image source: Kenotic Yet it is a fact that the influence of automation, AI and machine learning is already much greater today than we often realize.
It simply runs like a red thread through almost all developments and forms the basis of major technological (r)evolutions. Artificial intelligence is putting an end to a world that is partly controlled, where programmers tell the computer what to do. With artificial intelligence, the instructions are no longer given by programmers, but they train the computers to make their own choices. There is no need for a competition between man and machine for the time being. Certainly for now, it is mainly a competition between AI experts against each other. Those who use the possibilities that AI has in the smartest way can achieve a huge advantage.